BIGGUYS Secures $2 Million Investment from NRIs to Expand Across South India

BIGGUYS, India's fastest-growing homegrown chicken QSR chain, has secured a significant investment of $2 million (over Rs. 16.62 crore). This investment, a mix of equity and other instruments, comes entirely from a group of Non-Resident Indians (NRIs).

The influx of NRI investment reflects the growing appeal of India's QSR space among investors seeking high-growth opportunities in India. "We are thrilled to see such a huge interest from NRIs who want to invest into Indian homegrown QSRs. Their belief in our vision and commitment to the Indian market is incredibly validating. This investment will be instrumental in fueling our ambitious expansion plans and solidifying our position as a leader in the Indian QSR space," shared Biraja Rout, CEO of BIGGUYS.

Since its inception, BIGGUYS has experienced explosive growth, signing up an impressive 120 stores within just one year after its launch. This rapid expansion is fueled by their focus on innovative, high-quality chicken options and a deep understanding of the Indian palate.

The NRI investment will allow BIGGUYS to accelerate its expansion plans across South India, targeting key cities like Bangalore, Chennai, Odisha, and Andhra Pradesh. The brand aims to cater to Tier 1, Tier 2, and Tier 3 cities with innovative strategies, making BIGGUYS a household name across the region.

BIGGUYS, the brainchild of Biggies Burger founder Biraja Rout, is rapidly expanding with a clear vision to become the "KFC of India." The company is achieving this by prioritizing excellence in sourcing, offering unique flavor options, and securing partnerships for a massive 120-store rollout across the country.

With this fresh infusion of funds, BIGGUYS is poised to solidify its position in the Indian QSR market and continue its mission to bring high-quality chicken offerings to consumers across the nation.