D2C Hair Extensions Startup Secures $2.75 Million to Expand Salon Network

D2C Hair Extensions Startup Secures $2.75 Million to Expand Salon Network

HairOriginals, a leading Indian startup specializing in direct-to-consumer (D2C) hair extensions and DIY wigs, has secured a significant funding boost of $2.75 million. This fresh capital injection will fuel the company's ambitious growth plans, with a focus on expanding its network of advanced experience centers across 25 major cities in India.

Founded in 2019 by Jitendra Sharma, HairOriginals has carved a niche in the hair extensions market with its commitment to ethically sourced, real human hair products. Through its innovative DIY wigs and hair extensions, the brand caters to a growing customer base, empowering them to achieve their desired hairstyles with ease and confidence.

Currently, HairOriginals boasts a presence in 12 key Indian cities, including Gurugram, Mumbai, Bengaluru, and Chennai. Its strategically located experience centers offer customers a personalized consultation and trial experience, ensuring they find the perfect hair solution tailored to their individual needs and preferences.

With the newly acquired funding, HairOriginals is poised for accelerated expansion. The company aims to leverage the capital to:

Expand its physical presence: Open new advanced experience centers in 25 additional major cities across India, making its products and services accessible to a wider audience.

Enhance the customer experience: Invest in cutting-edge technology and advanced consultation tools to personalize the customer journey and provide a seamless and delightful experience in its experience centers.

Strengthen its online presence: Optimize its e-commerce platform and digital marketing efforts to expand its reach and attract customers nationwide.

Develop new product lines: Leverage the funding to explore and introduce innovative hair extension and wig solutions to cater to the evolving needs and preferences of its customers.

This significant investment not only empowers HairOriginals to consolidate its position as a leading player in the Indian hair extensions market but also signifies the growing potential of the D2C beauty and wellness sector in the country. With its focus on customer-centricity, ethical sourcing, and innovative products, HairOriginals is well-positioned to disrupt the industry and empower Indian consumers to embrace their unique beauty with confidence.

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December 11, 2023

Kalpana Maurya