Indian Wearables Brand Noise Valued at $420 Million After $10 Million Funding from Bose

Indian Wearables Brand Noise Valued at $420 Million After $10 Million Funding from Bose

Gurgaon, India: In a landmark deal, Indian wearables brand Noise has secured $10 million in funding from US audio giant Bose Corporation, propelling its valuation to a staggering $420 million. This marks Noise's first ever fundraising and sets the stage for further growth in the dynamic wearables market.

Bose acquires a 2.4% stake in Noise through the deal, highlighting its confidence in the Indian startup's potential. Notably, this investment comes on the heels of Noise reporting an impressive 80% year-on-year revenue surge in FY23, reaching Rs 1,426 crore.

While Noise enjoys a strong foothold in the smartwatch market with a 21% share, it faces stiff competition from Boat in the TWS earbuds segment. Nevertheless, this collaboration with Bose could prove to be a game-changer, granting Noise access to valuable expertise and technology.

It's important to note that Noise might not be done fundraising just yet. Sources indicate plans for additional investments through its Series A round as the company aims to further solidify its position in the wearables landscape.

This investment sends a powerful message about the thriving Indian wearables market and the global recognition homegrown brands like Noise are garnering. With backing from a renowned player like Bose and its own robust growth trajectory, Noise is poised to make even more noise in the years to come.

🎯 Noise raises $10 million from Bose, pushing valuation to $420 million.

🎯 First fundraising for Noise and a 2.4% stake acquired by Bose.

🎯 80% revenue surge for Noise in FY23, reaching Rs 1,426 crore.

🎯 Strong position in smartwatches (21% market share) but faces competition in TWS earbuds.

🎯 Collaboration with Bose seen as potential game-changer.

🎯Noise might raise additional funds in Series A round.

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December 25, 2023

Kalpana Maurya