Kindlife Raises $8M in Series A Funding to Expand K-Beauty Market in India

Beauty and cosmetics startup Kindlife has secured $8 million (over INR 67 crore) in a Series A funding round co-led by JB-Dooeun TK Fund and MIXI Global Investments. The round also saw participation from Kalaari Capital and several marquee angel investors.

Expansion Plans and Strategic Focus

With this fresh infusion of capital, Kindlife plans to onboard more brands from Korea and Japan to the Indian market. The company aims to launch over 20 Korean and Japanese beauty brands on its platform by the end of 2024. This strategic move aligns with its commitment to cater to India’s rapidly growing K-beauty market.

“At Kindlife, Gen Z prioritises quality and authenticity. We're dedicated to making high-quality global beauty brands accessible to them, focusing on premium Korean and Japanese beauty,” said Radhika Ghai, co-founder of Kindlife.

Founding and Growth Trajectory

Founded in 2021 by Manasa Garemella, Radhika Ghai, and Vidit Jain, the Gurugram-based Kindlife is a new-age beauty products retailer. Initially, the company raised $2.5 million in a seed funding round from Kalaari Capital, Titan Capital, Java Capital, and others in December 2021. This rapid growth reflects the increasing consumer demand for diverse and high-quality beauty products.

This latest development highlights the growing interest in India's beauty and personal care sector among investors. For instance, D2C haircare startup Moxie Beauty recently raised INR 17.3 crore ($2.1 million) in a seed funding round led by Fireside Ventures. Additionally, in June, personal care major Lotus Herbals announced a $50 million fund to invest in early-stage startups operating in the beauty category.