luxury men’s brand Halden Secures ₹5 Crore in Seed Funding for Expansion and Innovation

Mumbai-based luxury men’s brand Halden has achieved a significant milestone by raising ₹5 crore in a seed funding round, with Prajay Advisors leading the investment. This substantial capital injection is set to drive the brand's expansion and diversification efforts.

Strategic Investment to Boost Market Presence

Co-founded in 2019 by Anuj Beriwal and Mukund Singhal, Halden has quickly carved out a niche in the luxury market by offering high-quality products at accessible prices. The startup's portfolio includes premium belts, sunglasses, accessories, travel goods, and business essentials. This funding will be pivotal in broadening Halden's market presence and product range, as noted in a recent press release.

“The fresh funds will be used to expand our market presence and diversify our product offerings,” Halden stated, underscoring its commitment to growth and innovation.

Expanding Reach and Enhancing Visibility

Since its launch, Halden has attracted over 1 lakh customers, with a notable presence in both tier I and tier II cities. The company is now focusing on enhancing its offline presence to boost brand visibility and drive sales. This expansion strategy includes penetrating new online and retail markets to cater to a growing demand for luxury products in India.

Democratizing Luxury in India

Halden’s mission is to democratize luxury by making high-quality, affordable luxury products accessible to a broader audience. The brand's dedication to blending quality with affordability has resonated with consumers nationwide. With this new funding, Halden is well-positioned to accelerate its growth trajectory and further its vision of redefining luxury for the modern Indian consumer.

As Halden embarks on this exciting phase of growth, the luxury market in India is set to experience a fresh wave of innovation and accessibility, driven by a brand that is redefining the standards of affordable luxury.