Nat Habit Raises $10.2 Million in Series B Funding Led by Bertelsmann

Nat Habit, a rising star in the D2C beauty and wellness space, has secured $10.2 million in a Series B funding round led by Bertelsmann India and other investors. This significant investment marks a turning point for the brand as it embarks on an omnichannel strategy, starting with its debut in Delhi.

The capital will be used to fuel Nat Habit's growth across multiple key areas:

R&D and Product Development: The brand will invest in cutting-edge research and development to create innovative and effective new products that cater to the evolving needs of its customers.

Brand Building and Marketing: Nat Habit will leverage the funds to strengthen its brand awareness and reach a wider audience through targeted marketing and branding initiatives.

Talent Acquisition: The company plans to recruit top talent across various departments to support its ambitious expansion plans.

Omnichannel Presence: Nat Habit's omnichannel journey begins in Delhi, followed by key cities like Bengaluru and Mumbai. This strategic move aims to enhance the customer experience and increase brand accessibility.

With its focus on natural and fresh ingredients, combined with its commitment to providing a personalized customer experience, Nat Habit has carved a unique niche in the rapidly growing Indian beauty and personal care market. This latest funding round underscores the brand's potential and propels it towards achieving its ambitious goals.

🎯 The Series B round included nearly $2 million of secondaries with early-stage investors, including Whiteboard Venture Partners and angel investors.

🎯 Nat Habit aims to expand its Annual Recurring Revenue (ARR) from Rs 82 crore to Rs 350 crore over the next two years.

🎯 The brand's strategic partnership with Sharrp Ventures and Amazon further strengthens its position and opens doors to new opportunities.

With its innovative approach, strong leadership, and strategic funding, Nat Habit is poised to become a major force in the Indian beauty and personal care market. The brand's dedication to natural ingredients and personalized customer service will undoubtedly resonate with consumers, leading to continued success and growth in the years to come.

Founded by Swagatika Das and Gaurav Agarwal in 2019, Nat Habit has gained a loyal following with its organic skincare products made with fresh ingredients like milk, fruits, and herbs. This latest funding round includes nearly $2 million in secondary investments, providing early-stage backers with a significant return on their investment.