STARTUP-STORIES
QUE Eyewear Partners with Cricketer Shikhar Dhawan for Brand Launch and Growth
SUMMARY
QUE Eyewear, a new brand focused on premium yet affordable sunglasses, has partnered with Indian cricketer Shikhar Dhawan. Dhawan joins not only as a brand ambassador but also as an investor and partner, signifying his belief in QUE's mission.
QUE aims to disrupt the sunglasses industry with a focus on style, quality, and affordability. Shikhar Dhawan's association with the brand will boost their marketing efforts and help them reach a wider audience.
QUE, a rising star in the eyewear industry, has announced a strategic collaboration with renowned Indian cricketer Shikhar Dhawan. This partnership marks a significant moment for QUE as they prepare for their launch and aim to redefine the sunglasses market.
- Strategic Partnership: QUE has secured Shikhar Dhawan not only as a brand ambassador but also as an investor and partner. This multi-faceted collaboration strengthens QUE's position in the market and signifies Dhawan's belief in their vision.
- Focus on Quality and Style: Both QUE and Dhawan share a commitment to quality and style. QUE's premium sunglasses cater to a "mass premium" audience, offering a balance between affordability and high-end design.
- Dhawan's Role: Dhawan will play a crucial role in representing QUE, amplifying their marketing efforts, and contributing to their success. His association with the brand will resonate with consumers seeking stylish and functional sunglasses.
- Disrupting the Industry: QUE aims to redefine the sunglasses industry with innovative designs and a commitment to democratizing style. They have their sights set on disrupting not only the Indian market but also the international stage.
- Strong Leadership: Shashank Saurabh, QUE's Co-founder and CEO, expresses confidence in their ability to build a strong brand foundation with Dhawan's involvement.
This collaboration signifies QUE's ambitious plans to establish itself as a leading eyewear brand. With Dhawan's star power and QUE's commitment to innovation, the company is well-positioned to make a significant impact on the industry.