ITC takes full control of Yoga Bar with ₹645 crore stake buy
Kalpana Maurya
1 Oct 2026 · 3 min read
ITC has bought the remaining 52.5% of Sproutlife Foods, the company behind Yoga Bar, for about ₹645 crore, making it a wholly owned subsidiary from 28 September 2026. The deal completes a phased buyout that began in 2023 and lifts ITC's total outlay on the health-food brand to around ₹900 crore.
ITC has acquired the remaining 52.5% stake in Sproutlife Foods, the parent of health-food brand Yoga Bar, for about ₹645 crore, making it a wholly owned subsidiary with effect from 28 September 2026, according to the company's regulatory filing. ITC bought 13,445 equity shares in a secondary purchase for cash, lifting its holding from about 47.5% to 100%.
With ₹255 crore invested in earlier tranches, ITC's cumulative investment in Sproutlife now stands at roughly ₹900 crore, according to an IndMoney calculation cited by Mint. ITC said no government or regulatory approvals were needed.
How the deal was structured
ITC first announced its plan to buy Yoga Bar in January 2023, saying it would acquire all of Sproutlife in tranches over three to four years. It started with ₹175 crore for a stake of about 39.4%, through a mix of new shares and secondary purchases, and later invested another ₹80 crore to reach 47.5%.
The final ₹645 crore payment was for existing shares, so it goes to selling shareholders rather than into Sproutlife as fresh capital, IndMoney's analysis noted. Entrepreneur India reported that when ITC gained control of Sproutlife in the first quarter of FY27, it remeasured its existing stake and booked an exceptional gain of ₹405.88 crore.
Yoga Bar's growth
Sproutlife reported turnover of ₹452 crore in FY26, up from ₹200 crore in FY25 and ₹108 crore in FY24, according to ITC's disclosure. ITC's FY26 directors' report said Yoga Bar kept up momentum in bars, muesli and oats, widened its protein range and entered plant-protein powders.
Despite that growth, the brand is small relative to its new parent: its FY26 turnover is about 0.5% of ITC's consolidated gross revenue and about 1.9% of its FMCG-Others segment, IndMoney estimated.
ITC's digital-first push
Yoga Bar sits in a group of newer brands that ITC has been assembling, alongside 24 Mantra, Mother Sparsh and Prasuma & Meatigo. ITC said this digital-first and organic portfolio grew about 60% in FY26 and reached an annualised revenue run rate of around ₹1,500 crore in the June 2026 quarter. The company has described these buys as part of its ITC Next strategy to build a future-ready portfolio.
Other FMCG companies have taken a similar route. Inc42 noted that Hindustan Unilever bought a 90.5% stake in skincare brand Minimalist's parent in April 2025, and Marico agreed in September 2025 to buy out the rest of True Elements' parent.
About Yoga Bar
Yoga Bar was founded in Bengaluru by siblings Suhasini Sampath Kumar and Anindita Sampath Kumar and sells nutrition bars, muesli, oats, cereals and protein products through online and offline channels. Inc42 and Entrepreneur India date the brand to 2014, while ITC's acquisition filing, as reported by Mint, says Sproutlife was incorporated in February 2015.
Key facts
- Acquirer: ITC
- Target: Sproutlife Foods Pvt Ltd (Yoga Bar)
- Founders: Suhasini Sampath Kumar, Anindita Sampath Kumar
- Stake bought: remaining 52.5% (13,445 shares), secondary purchase
- Price: about ₹645 crore
- Total ITC investment: about ₹900 crore
- ITC holding: from about 47.5% to 100%
- Effective: 28 September 2026
- Sproutlife FY26 turnover: ₹452 crore
Frequently asked questions
How much did ITC pay for the rest of Yoga Bar?
About ₹645 crore for the remaining 52.5% of Sproutlife Foods, taking its total investment to roughly ₹900 crore.
Who founded Yoga Bar?
Siblings Suhasini Sampath Kumar and Anindita Sampath Kumar founded the Bengaluru-based brand.
Did Yoga Bar receive new funding in this deal?
No. The ₹645 crore was paid for existing shares in a secondary purchase, so it was not fresh capital for Sproutlife.
How big is Yoga Bar's business?
Sproutlife reported FY26 turnover of ₹452 crore, compared with ₹200 crore in FY25 and ₹108 crore in FY24.
